Downtown doesn't have the type of stores where people line up on the morning after Thanksgiving.
But for The iMiJ Shop on Northampton Street, yesterday was sort of like a mini-Black Friday, one week early.
The gallery/boutique/photo studio found itself hosting Easton's eighth "cash mob" Friday afternoon.
Every month, the Easton Main Street Initiative organizes the cash mob to help boost a Downtown business. The group meets in Centre Square, and then heads to that store with the goal of spending at least $20.
The visits are unannounced, and iMiJ Shop co-owner Mike Cabreza said he was surprised to find a group of 10 people -- some holding balloons and "Cash Mob" placards -- squeeze through his doors.
It was good timing too, he added. The scaffolding that had covered the front of his shop -- and all the others inside the Grand Eastonian -- had just come down.
"It's almost like a reopening for us," Cabreza said.