Easton Prepares to Demolish Perkins, Marquis
Fencing goes up as vacant buildings are readied for demolition along Easton's Third Street.
When I moved to the Lehigh Valley in 2001, one of the things that clinched Easton for me was Cinema Paradiso.
Not the Italian film from the '80s, but the now-long-gone movie theater on Third Street.
"An arthouse theater!" the 24-year-old me said to himself. "That settles it, I'm living HERE."
And for a few months, it was pretty great. I saw Memento about 30 times, Hedwig and the Angry Inch, The Deep End, Made. Then Cinema Paradiso closed. The Marquis Theater came along a few years later, showing first run movies.
Then it closed, although the Marquis', um, marquee stayed up, complete with movie titles. It was a little embarassing, actually, seeing them up there long after the theater closed. I imagined someone visiting Easton and thinking "They're just getting King Kong NOW?"
And now, that building -- along with the Perkins next door, also long-closed -- are about to be demolished to make way for the Easton Intermodal Center. Some prep work has begun, and a fence surrounds the property. Actual demolition work should follow soon.
I'm certainly not saying that the loss of these buildings is a bad thing. The last thing a city wants is too giant vacant properties on its main drag. But it will be strange, watching the view I'd nearly every day for the last decade gradually change.
Tom Adams
6:35 pm on Friday, October 21, 2011
About time! I can't wait to watch the destruction of these more suburban type buildings in our downtown. I use the bus often and look forward to this new transportation center. This project has been around for more than a decade and this Administration has it right. The location, the public involvement and the design are great for Easton. Excellent work.
Amend Wun
7:56 pm on Friday, October 21, 2011
I agree with Mr. Adams, tho I'd love to see another movie theatre, that was also able to show art house films, open in Easton.
another point of view
10:25 pm on Friday, October 21, 2011
It was only fifteen years ago (about) that the movie theater, the bowling alley across the street, and Perkins attracted sidewalks full of people on a Friday or Saturday night. I remember the significance of the the movies-you use to have to travel to Allentown to see a decent big time, first run movie. Then Easton got its own theaters and they grew from two to ten. It was fun to be in that neighborhood and see most of your neighbors, blue collar workers out for the night. Easton did not lose its blue collar workers, but managed to build a downtown that does not attract them. Things were different then, maybe better, maybe not. The crowds were great, have yet to see anything like them in today's Easton. Maybe that will change. Hate to see the past go, it has a lot of great memories of good times. Easton was always gridlocked on Friday evenings. It took a half hour to drive a block. Such a short time ago. Movie theaters don't make it anymore. Bowling alleys were once popular, but no one is building new ones. Perkins was a great place. Fun to have breakfast with eight of your friends. Now, everyone goes up to the Crossings.
Deb
3:51 pm on Saturday, October 22, 2011
It will be nice to see new life in that location. The last movie that played there was the Chronicles of Narnia and I saw that movie with my daughter's class at Easton Catholic. That was long ago.
J. Drew Stefancin
10:44 pm on Saturday, October 22, 2011
This makes me so sick.
Amend Wun
9:18 am on Sunday, October 23, 2011
Regarding another point of view's comment on blue collar workers and the downtown; ask yourself why the blue collar workers abandoned their downtown. Strip malls, mega plexes and wal marts didn't come out of no where.
another point of view
10:05 am on Sunday, October 23, 2011
In this particular case the blue collar population of Easton did not leave these businesses. They left us. The bowling alley closed-I believed because of the death of the owner. Perkins closed-two reasons building conditions and financial problems within the chain (Perkins declared bankruptcy in 2011. That leaves the movie theaters. Eric closed many of their theaters as well as suburban theaters. Other chains closed their suburban theaters. Technology changed. Stadium seating, sound systems and different projection methods required new construction. There were two efforts to reinvigorate the Easton theaters. Both failed. The second owner did make investments in sound and projection equipment. But, the obvious prevailed. Movies are distributed to the fat cats first. The little operators pick up the crumbs. The second owner had a successful track record in rebuilding abandoned urban theaters. Easton did not work. Probably the close accessibility of the suburban megaplex. Easton was not competitive. There are many downtowns that are basing their rebirth on a downtown movie theater-part of an entertainment push. New downtown theaters are successful in many communities. My comment was about the loss of these businesses that once attracted a considerable number of Easton residents. That past is about to become buried. It was when downtown Easton was a part of its city. That factor has been lost and not because our blue collars left.
another point of view
10:13 am on Sunday, October 23, 2011
I remind the writer that businesses closed in downtown Easton including department stores, clothing stores, etc at least ten to twenty years before Wal Mart built its first store in Northampton County. Easton's loss of businesses have much more to do with losses of office workers, downtown residents than the allegiance of its working class. In fact, that allegiance kept some spark going for a long time. Unfortunately, it has been dealt out of the equation. Most cannot afford the parking fines and choose not to risk them. Parking at Walmart is free and without fines.
Tom Adams
8:59 pm on Sunday, October 23, 2011
Another keeps talking about Easton's past. Get over it and move on. Of course there were a lot mistakes, especially urban renewal, that desimmated this city. But the fleeing to the suburbs by middle=class America also did its share. They took their money, ran to the burbs but kept all of their services in town.......waster, sewer, churches, vcounty buildings, etc. This project as well as the South Third Street streetscape project is going to be a real game changer for Easton. I was at the presentation on the entire porject, where were you. You throw barbs but don't get involved. Easton is on the move, jump on or get off.
another point of view
10:26 pm on Sunday, October 23, 2011
I guess you don't understand my example. Why would you? After attending all those public presentations of the Third Street project, your mind must be overloaded with architectural images. My statements were not about the project or the street scape. They were about a segment of Easton's population and how it connected to Easton's downtown. Regardless of what you think, that population has not left Easton. In fact, it is stronger than ever. It works locally, and I doubt that it will be standing in line for a bus directed to New York City. (Gentrification is not Easton's future) Perhaps, the success of a community is being a community, appealing to its greatest strength, its diversity. Unfortunately, most never saw the value of the structures being demolished. I did and miss what they represented for the community. Like many of my neighbors we have to go to the suburbs to get most of our weekly needs. Those frequent excursions are a pain. When I or we suggest that there maybe something better for residents, you suggest we leave. That only heightens the divide and weakens the community. Your comment is most insulting. Unfortunately for you, I'm not moving on or getting off. Either are thousands of my fellow residents who also will not be using the new structures. We never fled to the suburbs. I would suggest that maybe you should consider relocating, but I leave childishness to the child. I attended the presentation, and I was not impressed.
Amend Wun
10:02 am on Monday, October 24, 2011
It's mistaken logic to think that it is the businesses' fault for that disconnect. That isn't how capitalism works. Certainly businesses close due to finances, retirement and death, but if they were financially viable someone would either buy them or open a competing business. That's how it works. Once residents began spending their disposable income outside the city, that's when the market began to shift. Downtown department stores closed because consumers chose to spend their money elsewhere. Don't blame those who tried. Instead, ask yourself where you and those other blue collar families spend your money.
another point of view
11:19 am on Monday, October 24, 2011
You are oversimplifying. There have been successful retail businesses in downtown Easton. Those that have closed could reopen or attract competition. The business of retail is too complicated to find one size that fits all. Easton had several successful stores that opened in malls. Those mall ventures failed. In turn, those financial pressures caused those businesses to close their Easton stores. The businesses were sinking in debt. Consumers did not cause that problem. The mall ventures failed because of large chain operations controlled supply, delivery and ultimately pricing. They could not compete because their overhead was too much. In turn, their downtown operations remained profitable. The downtown operations were unable to generate enough cash to cover the debt from the failed mall operations. Such is the story of Mays, Grollmans, Josephs, Horns etc.
Department stores. Easton had two. Orrs and Pomeroys. Allentown had Hess’ , Lehs and Zollingers. All went the mall route. They found themselves unable to compete and the pressures caused them to eventually close their downtown operations. Orrs is the classic. They closed all of their stores and kept their downtown Easton store going because their management said they had a loyal following. You cannot keep one store going while paying off the debt of five closed stores. Pomeroys was sucked into Allied’s financial problems and bankruptcy. Their mall operations did not save these chains.
contd
another point of view
11:30 am on Monday, October 24, 2011
Woolworths, HL Greene, and other five and dimes closed to move to the malls. They did not make it in the malls. They were truly urban franchises. If they had stayed in the downtowns, they would still be operating. They have been replaced by dollar stores. Easton can easily accommodate two other dollar stores. Proof of your statement that there are viable businesses that will fill empty storefronts.
Sears Roebuck had a store in downtown Easton into the 1990’s. It was the highest volume per square foot Sears store in the United States. Highly profitable with little overhead. (It was second in profits to a similar store in Stroudsburg that also closed.) It was closed because it did not match the corporate “ideal store”, not because Easton residents did not support it. Obviously, they did.
I don’t buy your argument that consumers destroyed these stores. Bad management decisions have closed the stores. Too often corporate execs sit around board rooms guessing at the future. They made a mistake about suburban malls and their ultimate success. There are websites galore devoted to "dead malls". Suburban relocation became a fad, not something dictated by a consumer. Capitalism did win. It knocks out the inefficient and the losers. There's still money to be made in a lot of downtowns. I would not recommend bookstores, electronics, and record stores. The internet is changing much of that.
Amend Wun
1:41 pm on Monday, October 24, 2011
i highly doubt that Sears closed a financially successful operation due to that location not fitting the "corporate ideal". i can't argue it either way, but that makes absolutely no business sense and sounds more like speculation than fact. the only part of your response that rings true is that local businesses found it difficult, or impossible, to compete with larger chain operations due to the difference in price point. That difference in price is what caused the market to shift from local to national/international. the consumer, including those in Easton, chose cheaper goods and services over supporting their local market. like i said, ask yourself where you spend your money.
another point of view
2:52 pm on Monday, October 24, 2011
The store was an odd duck. Three floors or four had to use the stairs mainly tools, garden, machinery, appliances. No clothing. Big catalogue department which is how it managed to keep a high sales per sq ft. Sears asked for land in the sixties or seventies to build a larger store in Easton. No go. Sears warned that they would probably close the store and use their mall operations which met their operating model. But, if you ask the people who worked there, that store did a record level of business. Easton residents never deserted the store. Joseph's closed their Easton store because the operating officer did not understand downtown operations. He only understood mall operations. Face it, the corporate world does not always follow the law of economics. decisions are based on predictions of the future. Sears has moved away from catalogue sales and that probably played in their decision about the future of the Easton store.
another point of view
3:03 pm on Monday, October 24, 2011
"That difference in price is what caused the market to shift from local to national/international." Sores that did not try to expand to mall or shopping centers stayed in business for a long time. Their overhead was low enough that they could easily compete with national chains. Their only problem was a supply of good merchandise. Two examples were Lennys and London Shop. Mays and Josephs went the mall route and closed. Lennys and London Shop were known for quality goods and price. They survived. Easton businesses never closed for lack of community support. One of those myths floating around the Walmart parking lot.
Tom Coombe
1:45 pm on Monday, October 24, 2011
Just out of curiosity: where was the Sears?
another point of view
2:53 pm on Monday, October 24, 2011
Sears was located across from Perkins.
Amend Wun
3:41 pm on Monday, October 24, 2011
at another pov...then where did all of the Easton stores go if there was so much local support? there must be 100+ commercial spaces in the downtown alone. if local consumers were still supporting the local economy, then many of those stores should still exist today. your theory holds little water since the paradigm we are discussing is one seen all over the nation, not just in Easton. again, i say: ask yourself where you spend your money.
another point of view
7:58 pm on Monday, October 24, 2011
Simply, their owners retired or died and there were no replacements. There were tailors, shoe makers, barbers, news vendors, florists, camera stores, butchers,. These trades died. They were not absorbed by Wal-mart. There may be something related to the fact that the population of downtown declined significantly from 1950 to 1975. But, I will point out this fact. Easton had two sporting goods stores up to the early 70's. Redevelopment and death of an owner closed one. The other lingered on until the death and retirement of owners in the mid 70's. There were no suburban or mall strores that took their place. The closest stores were in Nazareth and Bethlehem and they absorbed Easton's business. No one elected to start a replacement. That may say something about the community's business culture and banking environment at that time. there was no reason that someone could open a store and be successful at that time. Easton just got lazy.
Try now?, forget it; you need a specialty store like tennis, ski, canoe etc , A general store cannot compete against department and discount stores, category killers like Sports Authority, specialty chains and e-tailers. Easton's store closed on its own and not because of competition.
Pamela Porter
4:26 pm on Monday, October 24, 2011
Is this a case of the dog chasing his tail? I absolutely *do* patronize local shops - if they have the goods I'm looking for. If they don't, I'm forced to shop mall or online. Which came first...chicken or the egg?
J. Drew Stefancin
1:04 am on Thursday, October 27, 2011
I'm sickened any time something unique to our area - like the cinema and Heritage Lanes (which closed after Hap Piagesi died and his children didn't want the family business) - closes and is demolished to make room for something I can find in any town. In this case its to become what? A parking garage? Yeah, gonna make a lot of great memories in that parking garage.... Let's tear down Colonial Pizza and Porter's Pub and Southside Garage and put up a Home Depot, a Applebees and a Walgreens while we're at it.